Miller Lite

National Hispanic Creative Direction for Miller Lite during which the brand pivoted after seven years of decline.

"Jumpers" for Miller Lite. Because we all "jump" to cultural rhymes and reasons that are all our own.
"Pigeons" for Miller Lite. Ah, thristing for the best! It's just natural selection.
"Piñata" for Miller Lite. Hitting the thing isn't always what it's cracked up to be.
"Microscope" for Miller Lite. In the Spanish version, his come-on is in español. Conceived for Hispanics in both langauges, this award-winning campaign ran to latino and general audiences, allowing word-of-mouth to cross the language barrier and increase talk value.
"Tamale" for Miller Lite. Full of insightful gags, this surrealistic commercial says more by leaving lots to ponder.
"Agony of Defeat" for Miller Lite. Clever Spaniards take the mike and make Argentina suffer a fake defeat!
"Candles" for Miller Lite. The answers you seek are always closer than you think. Spanish version.
"Candles" for Miller Lite. The answers you seek are always closer than you think. English version.
"The Old Man" for Miller Lite. When The Old Man gets up, he's up to satisfy a longing. Spanish version.
"The Old Man" for Miller Lite. When The Old Man gets up, he's up to satisfy a longing. English version.
"Wishing Well" for Miller Lite. Careful what you wish for, she just might get it. Spanish version.
"Wishing Well" for Miller Lite. Careful what you wish for, she just might get it. English version.
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